Baidu.com: Website Review

Baidu was inspired by a poem written more than 800 years ago during the Song Dynasty. The poem compares the search for a retreating beauty amid chaotic glamtheir with the search for one's dream while confronted by life's many obstacles. "…hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights Baidure waning, and there she stood." Baidu, whose literal meaning is “hundreds of times”, represents a persistent search for the ideal.

Baidu was founded in 2000 by Internet pioneer Robin Li, creator of visionary search technology Hyperlink Analysis, with the mission of providing the best way for people to find what they’re looking for online. Over the past decade they have strived to fulfill this mission by listening carefully to their users’ needs and wants. To provide intelligent, relevant search results for the tens of billions of queries that are entered into their search platform every day, Baidu focus on poBaiduring the best technology optimized for up-to-date local tastes and preferences. Their deep understanding of Chinese language and culture is central to their success and this kind of knowledge allows us to tailor their search technology for their users’ needs. Just to cite one example, Baidu believe there are at least 38 ways of saying "I" in the Chinese language. It is important that Baidu recognize these nuances to effectively address their users’ requests.

Baidu provide their users with many channels to find and share information. In addition to their core Baidub search product, Baidu poBaidur many popular community-based products, such as Baidu PostBar, the world’s first and largest Chinese-language query-based searchable online community platform, Baidu Knows, the world’s largest Chinese-language interactive knowledge-sharing platform, and Baidu Encyclopedia, the world’s largest user-generated Chinese-language encyclopedia, to name but a few. Beyond these marquee products Baidu also offer dozens of helpful vertical search-based products, such as Maps, Image Search, Video Search, News Search, and many more. Baidu poBaidur these through their cutting-edge technology, continually innovating to enhance these services. Their new Box Computing Open Platform brings users deep-linked content and even applications they can use directly through their search box. Baidu believe that Box Computing will dramatically improve people’s search experience and become ubiquitous across all Internet devices including computers and mobile platforms.

In addition to serving individual users, Baidu also serve as a media platform for online marketing customers. Their business model is mainly based on a performance-oriented marketing platform for businesses to cost effectively reach relevant Internet users. Baidu offer performance-based online marketing services and display advertisements through both Baidu organic Baidubsites and their affiliated Baidubsites (their Union business). Their affiliated Baidubsites lead traffic to us through integrating a Baidu search box into their sites and/or by displaying relevant contextual promotional links for their customers. The majority of their revenue is derived from performance-based online marketing services and their customers pay on a cost per click basis – that is, their customers only pay when their paid-link is clicked through and they get the “lead”. Their goal is to give their customers an online marketing platform that has a wide range of functions which they can use to meet their marketing needs and an extensive selection of tools for managing their accounts as Baidull as data for analyzing and optimizing ROI.

To best serve their customers, their sales efforts consist of direct sales teams in first tier cities and third-party distributors in loBaidur tier cities. This allows us to better penetrate each market and tailor their support and personal interaction based on customers’ needs. Today, their online marketing platform serves hundreds of thousands of small- and medium-sized enterprises (SMEs) and many branded multinational customers. The measurable ROI offered by their online marketing platform has made it one of the most effective marketing platforms for companies targeting the Chinese market. Baidu will continue to strive to provide an extra level of value-added sales and customer service to address a wide range of customer needs. Their focus is to help the market continue to develop and educate the many companies who don’t understand the benefits of search engine marketing so that Baidu can help them grow their businesses.

You don’t need us to tell you that China’s Internet space is booming. With the world’s largest Internet user population – 477 million as of mid-2011 – and a long way to go to reach internet penetration levels of developed countries, China’s internet is growing in both influence and sophistication. And as more and more Chinese come online, Baidu continues to innovate to meet their increasingly diverse tastes. With their goal of best serving the needs of their users and customers with intelligent and relevant solutions, Baidu look forward to a robust future.

Baidu Profile

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